70 percent of UK consumers have not heard of GDPR

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BetaNews - https://betanews.com/2017/12/12/consumers-gdpr-knowledge/

The General Data Protection Regulation (GDPR) is set to extensively change data privacy rules in the EU in May, yet a new survey from compliance solution PORT.im shows 70 percent of consumers are completely unaware of their new rights and haven’t even heard of the legislation. The study also finds that 78 percent of consumers have recently had unsolicited contact from UK-based businesses. There’s also a good deal of suspicion about how personal data is used. 40 percent of respondents believe that more than 200 organizations currently hold their personal data. Worryingly, for businesses ahead of the implementation of GDPR,…

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