Big data delivers higher revenue and faster growth

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Almost 60 percent of enterprises adopting big data cite both increased productivity across the organization and improved efficiency leading to reduced costs as their biggest gains. This is among the findings of a survey by enterprise software company Syncsort, which finds that the most dramatic increase in reported benefits was higher revenue and accelerated growth, which 55 percent named as a benefit this year compared with only 37 percent last year. Big data is becoming more mainstream too, Hadoop and Spark, which had high interest but low adoption at the time of Syncsort’s first survey in 2014, are now in…

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