Brave Browser and Basic Attention Token: Putting You in Charge of the Attention Economy

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Make Tech Easier - http://feeds.maketecheasier.com/~r/MakeTechEasier/~3/lie_xc_HaSw/

Online advertising is broken, and Basic Attention Token (BAT) is a project that plans to fix it. Its creators, Brendan Eich (inventor of JavaScript/former Mozilla CEO) and Brian Bondy (Mozilla/KhanAcademy) claim that their system can give users greater privacy while allowing advertisers to better target their ads. Even better: the user gets a cut of the advertising revenue, giving them control over where it goes. BAT’s basic premise is that your attention is worth something, and you should have the tools to manage it. What’s broken? Ads can slow down page load times, contain malware, track you, and gather personal

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