Google buys Tenor — the animated GIF service, not Luciano Pavarotti

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BetaNews - https://betanews.com/2018/03/27/google-tenor-gif/

Google is a rather innovative company. Sometimes it creates excellent products and services in-house, and other times, it uses its billions of dollars to buy other companies. In other words, it isn’t a stranger to bolstering its portfolio through acquisition. For instance, the search giant bought Nest, giving it a jump-start in the smart home market. Today, Google announces its latest acquisition — Tenor. Wait, did Google buy the deceased Luciano Pavarotti? No, it didn’t buy a tenor, it bought the Tenor — the animated GIF hosting service. If you are not familiar, Tenor is a service that allows users to search…

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