Computerworld - https://www.computerworld.com/article/3267993/apple-ios/apple-s-siri-the-only-search-engine-you-ll-need.html#tk.rss_all
Is Apple about to get into search? Probably not in the conventional sense, but the future of search depends on search agent’s mining local data across multiple devices – and Apple’s successful hire of Google’s chief of search and artificial intelligence, John Giannandrea, shows there’s a new kid in town.
Search is dead, long live the new search
The writing’s been on the wall for a very long time.
Consumers are sick of being exposed to endless marketing, they don’t like their data being mined to provide advertisers and crafty political operators with tools they use to try to manipulate them.