CRM technology isn’t keeping pace with business needs

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CRM systems should make communication with customers easier, but a new report from ProsperWorks, the CRM tool for Google’s G Suite, suggests CRM technology isn’t keeping pace with the needs of the digital workforce. ProsperWorks commissioned research firm Lab42 to conduct a survey on sales relationships and CRM pain points from those that frequently use CRM systems. The findings show that the way companies interact with customers is changing but CRM technology is too manual, hasn’t evolved and is not focused enough on fostering relationships. It’s no surprise then that nearly half of respondents think innovation of CRM should be…

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