Linux.com - https://www.linux.com/news/why-open-source-needs-marketing-even-though-developers-hate-it
Open source is community and collaboration driven. Instead of one dedicated product development team, there are thousands of developers from all over the world who contribute and develop the open-source project. For traditional marketers entering the open-source space, it takes a bit of a mindset shift. And if you are a company that is participating in an open-source project, you also have a role to play in helping to market it.
So, what have I learned about how to market open-source projects?
1. Recognize and respect the importance of the community.