A better marketing plan for your open source software project

Full Article :

Opensource.com - https://opensource.com/open-organization/18/2/open-source-community-marketing

Sarah Conway and Greg Wallace are co-authors of this article.

Open source software (OSS) marketing today is unique: it’s a process of co-creating and co-executing a marketing plan with an entire community—developers, end users and vendors. This makes it distinctly different than most traditional technology marketing efforts, which generally focuses on business decision-makers exclusively.

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