The shady world of mobile app tracking

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Most of us click on the Agree button when we install apps without actually reading the privacy agreement. But some new research from Princeton University and other bodies reveals that many apps use a network of third-party services  —  often invisible to the user – that provide analytics, social network integration, and monetization. Often, these mobile advertising and tracking services have an intimate view of the user’s activity and are keen to harvest personal data. In all, the team identified 2,121 trackers — 233 of which were previously unknown to popular advertising and tracking blacklists. These trackers collect personal data including…

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