New partnership delivers data-driven insights into customer behavior

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Businesses have more data than ever about their customers, but it can be hard to extract meaningful insight from it. A new partnership between data warehousing company Snowflake Computing and data analytics platform Segment aims to give enterprises the ability to carry out rapid analysis of customer data at scale. Segment customers now have direct access to an infinitely elastic data warehouse built for the cloud, and Snowflake benefits from a single data connector that brings together more than 40 data sources through Segment’s single API. Through this partnership, customers are able to store and access their aggregated data in…

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