Computerworld - https://www.computerworld.com/article/3265071/apple-ios/is-your-business-ready-for-apple-s-siri-voice-search.html#tk.rss_all
Have you spent any time thinking about how spoken word search assistants (Siri, Alexa and the others) will impact your business? Are you ready for a new and deeply polarized search experience in which if your brand isn’t the first one Siri finds, you’ll be invisible?
Siri/voice search requests are climbing fast
Siri is one of many voice-based interfaces that enable voice-based search.
This is a rapidly-growing segment of overall search traffic: It accounts for over one billion voice searches every month (according to Alpine.AI).