Mobile ad fraud almost doubles compared to 2017

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A new report from mobile measurement company Adjust reveals that in the first quarter of this year mobile ad fraud nearly doubled over the same period in 2017. Adjust measured 3.43 billion app installs and over 350 billion events, processing and analyzing 125 terabytes of data per day from 20,000+ apps over the first three months of 2018. Adjust’s Fraud Prevention Suite rejected 7.3 percent of all paid installs, the most common being SDK spoofing (37 percent), click injection (27 percent), faked installs (20 percent) and click spam (16 percent). SDK Spoofing has rapidly gained momentum and become fraudsters’ preferred…

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