Andy Rubin’s Essential is the failure we all knew it would be

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The Android market is incredibly crowded, making it very hard to turn a profit. Unless your name is Samsung, you are going to have a tough time at it. Well-known companies like LG and HTC are struggling as no-name Chinese manufacturers flood the market with low-cost devices that surprisingly don’t suck. Quite frankly, you’d have to be insane to even attempt to enter the Android market. And yet, Andy Rubin did. If you aren’t familiar, Rubin was a co-founder of Android, so when he announced he was entering the smartphone market with a company called “Essential Products Inc,” it made…

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