Google revamps Ad Settings and ‘Why this ad?’ so you can see and control how ads are personalized

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Google has given its Ad Settings page an overhaul in the name of transparency. The page gives people the chance to not only see how Google uses the data it has gathered about them to personalize the ads they see, but also exercise a degree of control over these personalized ads. The page makes it possible to disable ad targeting, so you will see rather more generic ads if tailored advertising concerns you. The company has also updated its “Why this ad?” feature, so you will be able to determine why you are seeing certain Google-supplied ads on the sites…

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